Talent agent or booking agent is what called to the people who are looking jobs for authors, actors, musicians, film directors, models, professional athletes, film producers, screenwriters, writers, broadcast journalist and several other people in the broadcast or entertainment businesses. Not only that, the agent supports, promotes and defends the interest of his or her clients.

Event entertainment agencies are specializing either by developing entire agencies that wholly or primarily represent one specialty or creating departments within the agency. For instance, there are several modeling agencies, literary agencies, commercial talent agencies, voiceover agencies, sports agencies, broadcast journalist agencies, music agencies and a lot more.

Basically, it is not a requirement to hire an agency but it does help an artist to get jobs like concerts, movie scripts, tours, signings, sport teams, appearances and so forth. Normally, many of the casting directors or other types of businesses go to talent agencies to be able to find artists whom they are looking. As for the payment of the booking agent, they are going to get mostly 10 percent of the overall star's earning. With that being said, agents are referred sometimes as "10 percenters". There are a number of regulations that govern different types of agents. In fact, the rules are set by the artist's unions as well as legal jurisdiction in which the agent is operating.

When it comes to the music industry, a booking agency is completely different from a talent manager. Booking agents at are those who are booking shows for artists that they represent. These agents make necessary arrangements with show promoters. It is the job of the booking agent as well to present the producer or promoter of concert together with performance agreement that is stipulating the requirements of the artists. Items might include sound, lighting, transportation and hotel accommodation. They work in finding artists who fit in the available budget and the need when it comes to concert buyers.

A big number of major booking agencies have refuse to represent clients who're not signed to major record label and have a national distribution of their music. Because of that, artists who're on independent record labels often seek representation with independent booking agency.

Both bars as well as nightclubs that specialize in presenting live music regularly usually hire individuals who will assemble the event schedule. This person is the venue's buyer and must not be confused with booking agents whose job is to present roster of acts available to buyer.

Booking agents may also have contacts known as freelance promoters or the individual who've agreed to produce concert by locating a venue, assembling a staff and providing sound system.

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